Deal Sheet: 2026 Sportage SX Prestige

Russ Darrow Madison Kia · Madison, WI · VIN: 5XYK5CDF5TG439624

This Is Already a Great Deal

Opening Offer

$37,896

Asking Price

$39,068

Max Price

$39,068

• Recent buyers paid ~$1,202 below MSRP
• Asking price is already $210 below what others pay — great deal

Price Breakdown

Est. Dealer Cost$36,432

Est. Invoice$37,646

Holdback (est.)$1,214

MSRP (Sticker)$40,480

Asking Price$39,068

Markup-$1,412

Est. Dealer Margin on This Car$2,636

Percentile20% of inventory is priced lower

Days on Lot51 days

What Others Paid (Last 30 Days)

Cars Sold1199

Avg Markup-$1,202

Median Markup-$1,185

Best Deal-$1,775

Worst Deal-$743

% Sold Below MSRP100%

Avg Days to Sell34 days

Dealer Profile

Inventory350 vehicles

Avg Markup (All Models)-$1,276

Avg Markup (Sportage)-$1,089

% Below MSRP40%

Avg Days to Sell34 days

Avg Sold Markup-$1,333

Cheaper Sportage SX Prestige Inventory

Tom Dolan's Reno KiaReno, NV

-$2,049$40,03551d

Kia of MeridianMeridian, MS

-$1,828$40,56651d

Janesville KiaJanesville, WI

-$1,791$39,66451d

Roseville KiaRoseville, CA

-$1,779$39,54651d

George Gee KiaLiberty Lake, WA

-$1,770$39,21551d

Parkside KiaKnoxville, TN

-$1,760$39,16051d

Crain Kia of BentonvilleBentonville, AR

-$1,755$39,44051d

Power KiaSalem, OR

-$1,754$39,42651d

Roseville KiaRoseville, CA

-$1,743$39,08751d

Walt Massey KiaMccomb, MS

-$1,742$39,36351d