Deal Sheet: 2026 Sportage SX Prestige

Raceway Kia of Freehold · Freehold, NJ · VIN: 5XYK5CDF5TG437937

Negotiation Guide

Opening Offer

$37,992

Fair Price

$39,492

Walk Away Above

$40,221

• Recent buyers paid ~$1,204 below MSRP
• Sitting 47 days (avg 29) — extra leverage

Price Breakdown

Est. Dealer Cost$36,855

Est. Invoice$38,084

Holdback (est.)$1,229

MSRP (Sticker)$40,950

Asking Price$39,830

Markup-$1,120

Est. Dealer Margin on This Car$2,975

Percentile49% of inventory is priced lower

Days on Lot47 days

What Others Paid (Last 30 Days)

Cars Sold1124

Avg Markup-$1,204

Median Markup-$1,184

Best Deal-$1,793

Worst Deal-$743

% Sold Below MSRP100%

Avg Days to Sell29 days

Dealer Profile

Inventory263 vehicles

Avg Markup (All Models)-$795

Avg Markup (Sportage)-$614

% Below MSRP100%

Avg Days to Sell20 days

Avg Sold Markup-$747

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