Deal Sheet: 2026 Sportage SX Prestige

Bridgewater Kia · Bridgewater, NJ · VIN: 5XYK5CDF4TG462876

Negotiation Guide

Opening Offer

$38,372

Fair Price

$39,872

Walk Away Above

$40,474

• Recent buyers paid ~$1,203 below MSRP

Price Breakdown

Est. Dealer Cost$36,968

Est. Invoice$38,200

Holdback (est.)$1,232

MSRP (Sticker)$41,075

Asking Price$39,945

Markup-$1,130

Est. Dealer Margin on This Car$2,978

Percentile48% of inventory is priced lower

Days on Lot3 days

What Others Paid (Last 30 Days)

Cars Sold1155

Avg Markup-$1,203

Median Markup-$1,179

Best Deal-$1,793

Worst Deal-$743

% Sold Below MSRP100%

Avg Days to Sell33 days

Dealer Profile

Inventory408 vehicles

Avg Markup (All Models)-$861

Avg Markup (Sportage)-$642

% Below MSRP100%

Avg Days to Sell21 days

Avg Sold Markup-$886

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