Deal Sheet: 2026 Sportage SX Prestige

Kia of East Hartford · East Hartford, CT · VIN: 5XYK5CDF4TG460318

Negotiation Guide

Opening Offer

$37,202

Fair Price

$38,702

Walk Away Above

$39,304

• Recent buyers paid ~$1,203 below MSRP

Price Breakdown

Est. Dealer Cost$35,915

Est. Invoice$37,112

Holdback (est.)$1,197

MSRP (Sticker)$39,905

Asking Price$38,904

Markup-$1,001

Est. Dealer Margin on This Car$2,990

Percentile68% of inventory is priced lower

Days on Lot18 days

What Others Paid (Last 30 Days)

Cars Sold1155

Avg Markup-$1,203

Median Markup-$1,179

Best Deal-$1,793

Worst Deal-$743

% Sold Below MSRP100%

Avg Days to Sell33 days

Dealer Profile

Inventory135 vehicles

Avg Markup (All Models)-$815

Avg Markup (Sportage)-$677

% Below MSRP100%

Avg Days to Sell20 days

Avg Sold Markup-$795

Cheaper Sportage SX Prestige Inventory

Tom Dolan's Reno KiaReno, NV

-$2,049$40,03550d

Kia of MeridianMeridian, MS

-$1,828$40,56650d

Janesville KiaJanesville, WI

-$1,791$39,66450d

Roseville KiaRoseville, CA

-$1,779$39,54650d

George Gee KiaLiberty Lake, WA

-$1,770$39,21550d

Parkside KiaKnoxville, TN

-$1,760$39,16050d

Crain Kia of BentonvilleBentonville, AR

-$1,755$39,44050d

Power KiaSalem, OR

-$1,754$39,42650d

Roseville KiaRoseville, CA

-$1,744$39,09650d

Roseville KiaRoseville, CA

-$1,743$39,08750d