Deal Sheet: 2026 Sportage SX Prestige

Ed Morse Kia Rolla · Rolla, MO · VIN: 5XYK5CDF4TG440358

Negotiation Guide

Opening Offer

$37,326

Fair Price

$38,826

Walk Away Above

$39,553

• Recent buyers paid ~$1,204 below MSRP
• Sitting 47 days (avg 29) — extra leverage

Price Breakdown

Est. Dealer Cost$36,252

Est. Invoice$37,460

Holdback (est.)$1,208

MSRP (Sticker)$40,280

Asking Price$38,905

Markup-$1,375

Est. Dealer Margin on This Car$2,653

Percentile28% of inventory is priced lower

Days on Lot47 days

What Others Paid (Last 30 Days)

Cars Sold1124

Avg Markup-$1,204

Median Markup-$1,184

Best Deal-$1,793

Worst Deal-$743

% Sold Below MSRP100%

Avg Days to Sell29 days

Dealer Profile

Inventory190 vehicles

Avg Markup (All Models)-$1,163

Avg Markup (Sportage)-$962

% Below MSRP100%

Avg Days to Sell20 days

Avg Sold Markup-$1,236

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