Deal Sheet: 2026 Sportage SX Prestige

Charlie's Kia · Augusta, ME · VIN: 5XYK5CDF4TG437105

Negotiation Guide

Opening Offer

$37,618

Fair Price

$39,118

Walk Away Above

$39,827

• Recent buyers paid ~$1,202 below MSRP
• Sitting 52 days (avg 34) — extra leverage

Price Breakdown

Est. Dealer Cost$36,482

Est. Invoice$37,698

Holdback (est.)$1,216

MSRP (Sticker)$40,535

Asking Price$39,482

Markup-$1,053

Est. Dealer Margin on This Car$3,001

Percentile56% of inventory is priced lower

Days on Lot52 days

What Others Paid (Last 30 Days)

Cars Sold1199

Avg Markup-$1,202

Median Markup-$1,185

Best Deal-$1,775

Worst Deal-$743

% Sold Below MSRP100%

Avg Days to Sell34 days

Dealer Profile

Inventory103 vehicles

Avg Markup (All Models)-$930

Avg Markup (Sportage)-$710

% Below MSRP100%

Avg Days to Sell23 days

Avg Sold Markup-$948

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