Deal Sheet: 2026 Sportage SX Prestige

Doug Smith Kia · Lindon, UT · VIN: 5XYK5CDF4TG430767

Negotiation Guide

Opening Offer

$37,678

Fair Price

$39,178

Walk Away Above

$39,779

• Recent buyers paid ~$1,202 below MSRP

Price Breakdown

Est. Dealer Cost$36,342

Est. Invoice$37,553

Holdback (est.)$1,211

MSRP (Sticker)$40,380

Asking Price$39,352

Markup-$1,028

Est. Dealer Margin on This Car$3,010

Percentile63% of inventory is priced lower

Days on Lot51 days

What Others Paid (Last 30 Days)

Cars Sold1199

Avg Markup-$1,202

Median Markup-$1,185

Best Deal-$1,775

Worst Deal-$743

% Sold Below MSRP100%

Avg Days to Sell34 days

Dealer Profile

Inventory818 vehicles

Avg Markup (All Models)-$1,025

Avg Markup (Sportage)-$813

% Below MSRP47%

Avg Days to Sell35 days

Avg Sold Markup-$1,062

Cheaper Sportage SX Prestige Inventory

Tom Dolan's Reno KiaReno, NV

-$2,049$40,03551d

Kia of MeridianMeridian, MS

-$1,828$40,56651d

Janesville KiaJanesville, WI

-$1,791$39,66451d

Roseville KiaRoseville, CA

-$1,779$39,54651d

George Gee KiaLiberty Lake, WA

-$1,770$39,21551d

Parkside KiaKnoxville, TN

-$1,760$39,16051d

Crain Kia of BentonvilleBentonville, AR

-$1,755$39,44051d

Power KiaSalem, OR

-$1,754$39,42651d

Roseville KiaRoseville, CA

-$1,743$39,08751d

Walt Massey KiaMccomb, MS

-$1,742$39,36351d