Deal Sheet: 2026 Sportage SX Prestige

Burlington Kia · Burlington, NJ · VIN: 5XYK5CDF4TG394773

Negotiation Guide

Opening Offer

$37,614

Fair Price

$39,114

Walk Away Above

$39,842

• Recent buyers paid ~$1,204 below MSRP
• Sitting 47 days (avg 29) — extra leverage

Price Breakdown

Est. Dealer Cost$36,513

Est. Invoice$37,730

Holdback (est.)$1,217

MSRP (Sticker)$40,570

Asking Price$39,306

Markup-$1,264

Est. Dealer Margin on This Car$2,793

Percentile41% of inventory is priced lower

Days on Lot47 days

What Others Paid (Last 30 Days)

Cars Sold1124

Avg Markup-$1,204

Median Markup-$1,184

Best Deal-$1,793

Worst Deal-$743

% Sold Below MSRP100%

Avg Days to Sell29 days

Dealer Profile

Inventory200 vehicles

Avg Markup (All Models)-$691

Avg Markup (Sportage)-$633

% Below MSRP100%

Avg Days to Sell20 days

Avg Sold Markup-$727

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