Deal Sheet: 2026 Sportage SX Prestige

Gateway Kia of North Brunswick · North Brunswick, NJ · VIN: 5XYK5CDF4TG374975

Negotiation Guide

Opening Offer

$37,032

Fair Price

$38,532

Walk Away Above

$39,134

• Recent buyers paid ~$1,203 below MSRP

Price Breakdown

Est. Dealer Cost$35,762

Est. Invoice$36,954

Holdback (est.)$1,192

MSRP (Sticker)$39,735

Asking Price$38,546

Markup-$1,189

Est. Dealer Margin on This Car$2,785

Percentile45% of inventory is priced lower

Days on Lot49 days

What Others Paid (Last 30 Days)

Cars Sold1155

Avg Markup-$1,203

Median Markup-$1,179

Best Deal-$1,793

Worst Deal-$743

% Sold Below MSRP100%

Avg Days to Sell33 days

Dealer Profile

Inventory346 vehicles

Avg Markup (All Models)-$738

Avg Markup (Sportage)-$645

% Below MSRP100%

Avg Days to Sell25 days

Avg Sold Markup-$742

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