Deal Sheet: 2026 Sportage SX Prestige

Don Franklin Somerset Kia · Somerset, KY · VIN: 5XYK5CDF3TG453005

This Is Already a Great Deal

Opening Offer

$37,808

Asking Price

$38,977

Max Price

$38,977

• Recent buyers paid ~$1,202 below MSRP
• Asking price is already $201 below what others pay — great deal

Price Breakdown

Est. Dealer Cost$36,342

Est. Invoice$37,553

Holdback (est.)$1,211

MSRP (Sticker)$40,380

Asking Price$38,977

Markup-$1,403

Est. Dealer Margin on This Car$2,635

Percentile25% of inventory is priced lower

Days on Lot29 days

What Others Paid (Last 30 Days)

Cars Sold1199

Avg Markup-$1,202

Median Markup-$1,185

Best Deal-$1,775

Worst Deal-$743

% Sold Below MSRP100%

Avg Days to Sell34 days

Dealer Profile

Inventory595 vehicles

Avg Markup (All Models)-$1,069

Avg Markup (Sportage)-$959

% Below MSRP100%

Avg Days to Sell25 days

Avg Sold Markup-$1,091

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