Deal Sheet: 2026 Sportage SX Prestige

Jim Shorkey Kia of Gainesville · Gainesville, GA · VIN: 5XYK5CDF3TG396269

Negotiation Guide

Opening Offer

$37,537

Fair Price

$39,037

Walk Away Above

$39,639

• Recent buyers paid ~$1,203 below MSRP

Price Breakdown

Est. Dealer Cost$36,216

Est. Invoice$37,423

Holdback (est.)$1,207

MSRP (Sticker)$40,240

Asking Price$39,155

Markup-$1,085

Est. Dealer Margin on This Car$2,939

Percentile52% of inventory is priced lower

Days on Lot49 days

What Others Paid (Last 30 Days)

Cars Sold1155

Avg Markup-$1,203

Median Markup-$1,179

Best Deal-$1,793

Worst Deal-$743

% Sold Below MSRP100%

Avg Days to Sell33 days

Dealer Profile

Inventory236 vehicles

Avg Markup (All Models)-$665

Avg Markup (Sportage)-$518

% Below MSRP100%

Avg Days to Sell27 days

Avg Sold Markup-$700

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