Deal Sheet: 2026 Sportage SX Prestige

Fowler Kia of Longmont · Longmont, CO · VIN: 5XYK5CDF3TG386177

Negotiation Guide

Opening Offer

$37,494

Fair Price

$38,994

Walk Away Above

$39,702

• Recent buyers paid ~$1,202 below MSRP
• Sitting 52 days (avg 34) — extra leverage

Price Breakdown

Est. Dealer Cost$36,369

Est. Invoice$37,581

Holdback (est.)$1,212

MSRP (Sticker)$40,410

Asking Price$39,160

Markup-$1,250

Est. Dealer Margin on This Car$2,791

Percentile41% of inventory is priced lower

Days on Lot52 days

What Others Paid (Last 30 Days)

Cars Sold1199

Avg Markup-$1,202

Median Markup-$1,185

Best Deal-$1,775

Worst Deal-$743

% Sold Below MSRP100%

Avg Days to Sell34 days

Dealer Profile

Inventory350 vehicles

Avg Markup (All Models)-$929

Avg Markup (Sportage)-$931

% Below MSRP100%

Avg Days to Sell25 days

Avg Sold Markup-$1,025

Cheaper Sportage SX Prestige Inventory

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-$1,755$39,44052d

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-$1,754$39,42652d

Roseville KiaRoseville, CA

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-$1,742$39,36352d