Deal Sheet: 2026 Sportage SX Prestige

Gateway Kia of North Brunswick · North Brunswick, NJ · VIN: 5XYK5CDF3TG372649

Negotiation Guide

Opening Offer

$36,811

Fair Price

$38,311

Walk Away Above

$39,023

• Recent buyers paid ~$1,206 below MSRP
• Sitting 48 days (avg 31) — extra leverage

Price Breakdown

Est. Dealer Cost$35,762

Est. Invoice$36,954

Holdback (est.)$1,192

MSRP (Sticker)$39,735

Asking Price$38,546

Markup-$1,189

Est. Dealer Margin on This Car$2,785

Percentile45% of inventory is priced lower

Days on Lot48 days

What Others Paid (Last 30 Days)

Cars Sold996

Avg Markup-$1,206

Median Markup-$1,183

Best Deal-$1,793

Worst Deal-$743

% Sold Below MSRP100%

Avg Days to Sell31 days

Dealer Profile

Inventory359 vehicles

Avg Markup (All Models)-$747

Avg Markup (Sportage)-$647

% Below MSRP100%

Avg Days to Sell23 days

Avg Sold Markup-$727

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