Deal Sheet: 2026 Sportage SX Prestige

West Broad Kia · Richmond, VA · VIN: 5XYK5CDF3TG360727

Negotiation Guide

Opening Offer

$37,109

Fair Price

$38,609

Walk Away Above

$39,322

• Recent buyers paid ~$1,206 below MSRP
• Sitting 48 days (avg 31) — extra leverage

Price Breakdown

Est. Dealer Cost$36,032

Est. Invoice$37,233

Holdback (est.)$1,201

MSRP (Sticker)$40,035

Asking Price$38,790

Markup-$1,245

Est. Dealer Margin on This Car$2,759

Percentile42% of inventory is priced lower

Days on Lot48 days

What Others Paid (Last 30 Days)

Cars Sold996

Avg Markup-$1,206

Median Markup-$1,183

Best Deal-$1,793

Worst Deal-$743

% Sold Below MSRP100%

Avg Days to Sell31 days

Dealer Profile

Inventory447 vehicles

Avg Markup (All Models)-$754

Avg Markup (Sportage)-$571

% Below MSRP43%

Avg Days to Sell32 days

Avg Sold Markup-$690

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