Deal Sheet: 2026 Sportage SX Prestige

Bill Dube Kia · Somersworth, NH · VIN: 5XYK5CDF2TG459717

Negotiation Guide

Opening Offer

$37,203

Fair Price

$38,703

Walk Away Above

$39,304

• Recent buyers paid ~$1,202 below MSRP

Price Breakdown

Est. Dealer Cost$35,915

Est. Invoice$37,112

Holdback (est.)$1,197

MSRP (Sticker)$39,905

Asking Price$38,904

Markup-$1,001

Est. Dealer Margin on This Car$2,990

Percentile67% of inventory is priced lower

Days on Lot20 days

What Others Paid (Last 30 Days)

Cars Sold1199

Avg Markup-$1,202

Median Markup-$1,185

Best Deal-$1,775

Worst Deal-$743

% Sold Below MSRP100%

Avg Days to Sell34 days

Dealer Profile

Inventory136 vehicles

Avg Markup (All Models)-$894

Avg Markup (Sportage)-$737

% Below MSRP100%

Avg Days to Sell23 days

Avg Sold Markup-$871

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