Deal Sheet: 2026 Sportage SX Prestige

Danbury Kia · Danbury, CT · VIN: 5XYK5CDF2TG455019

Negotiation Guide

Opening Offer

$37,778

Fair Price

$39,278

Walk Away Above

$39,879

• Recent buyers paid ~$1,202 below MSRP

Price Breakdown

Est. Dealer Cost$36,432

Est. Invoice$37,646

Holdback (est.)$1,214

MSRP (Sticker)$40,480

Asking Price$39,447

Markup-$1,033

Est. Dealer Margin on This Car$3,015

Percentile59% of inventory is priced lower

Days on Lot38 days

What Others Paid (Last 30 Days)

Cars Sold1199

Avg Markup-$1,202

Median Markup-$1,185

Best Deal-$1,775

Worst Deal-$743

% Sold Below MSRP100%

Avg Days to Sell34 days

Dealer Profile

Inventory110 vehicles

Avg Markup (All Models)-$817

Avg Markup (Sportage)-$793

% Below MSRP100%

Avg Days to Sell23 days

Avg Sold Markup-$902

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