Deal Sheet: 2026 Sportage SX Prestige

Napoli Kia · Milford, CT · VIN: 5XYK5CDF2TG449415

Negotiation Guide

Opening Offer

$37,847

Fair Price

$39,347

Walk Away Above

$40,054

• Recent buyers paid ~$1,203 below MSRP
• Sitting 50 days (avg 33) — extra leverage

Price Breakdown

Est. Dealer Cost$36,684

Est. Invoice$37,907

Holdback (est.)$1,223

MSRP (Sticker)$40,760

Asking Price$39,670

Markup-$1,090

Est. Dealer Margin on This Car$2,986

Percentile51% of inventory is priced lower

Days on Lot50 days

What Others Paid (Last 30 Days)

Cars Sold1155

Avg Markup-$1,203

Median Markup-$1,179

Best Deal-$1,793

Worst Deal-$743

% Sold Below MSRP100%

Avg Days to Sell33 days

Dealer Profile

Inventory141 vehicles

Avg Markup (All Models)-$825

Avg Markup (Sportage)-$761

% Below MSRP100%

Avg Days to Sell20 days

Avg Sold Markup-$861

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