Deal Sheet: 2026 Sportage SX Prestige

McFarland Kia · North Hampton, NH · VIN: 5XYK5CDF2TG445218

Negotiation Guide

Opening Offer

$38,200

Fair Price

$39,700

Walk Away Above

$40,410

• Recent buyers paid ~$1,202 below MSRP
• Sitting 52 days (avg 34) — extra leverage

Price Breakdown

Est. Dealer Cost$37,008

Est. Invoice$38,242

Holdback (est.)$1,234

MSRP (Sticker)$41,120

Asking Price$39,972

Markup-$1,148

Est. Dealer Margin on This Car$2,964

Percentile47% of inventory is priced lower

Days on Lot52 days

What Others Paid (Last 30 Days)

Cars Sold1199

Avg Markup-$1,202

Median Markup-$1,185

Best Deal-$1,775

Worst Deal-$743

% Sold Below MSRP100%

Avg Days to Sell34 days

Dealer Profile

Inventory374 vehicles

Avg Markup (All Models)-$934

Avg Markup (Sportage)-$648

% Below MSRP52%

Avg Days to Sell29 days

Avg Sold Markup-$1,016

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