Deal Sheet: 2026 Sportage SX Prestige

Bob Johnson Kia · Rochester, NY · VIN: 5XYK5CDF2TG444490

This Is Already a Great Deal

Opening Offer

$37,808

Asking Price

$38,977

Max Price

$38,977

• Recent buyers paid ~$1,206 below MSRP
• Asking price is already $197 below what others pay — great deal

Price Breakdown

Est. Dealer Cost$36,342

Est. Invoice$37,553

Holdback (est.)$1,211

MSRP (Sticker)$40,380

Asking Price$38,977

Markup-$1,403

Est. Dealer Margin on This Car$2,635

Percentile25% of inventory is priced lower

Days on Lot43 days

What Others Paid (Last 30 Days)

Cars Sold996

Avg Markup-$1,206

Median Markup-$1,183

Best Deal-$1,793

Worst Deal-$743

% Sold Below MSRP100%

Avg Days to Sell31 days

Dealer Profile

Inventory515 vehicles

Avg Markup (All Models)-$1,154

Avg Markup (Sportage)-$976

% Below MSRP49%

Avg Days to Sell32 days

Avg Sold Markup-$1,227

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