Deal Sheet: 2026 Sportage SX Prestige

A & B Kia · Benwood, WV · VIN: 5XYK5CDF2TG432842

Negotiation Guide

Opening Offer

$37,452

Fair Price

$38,952

Walk Away Above

$39,666

• Recent buyers paid ~$1,202 below MSRP
• Sitting 53 days (avg 34) — extra leverage

Price Breakdown

Est. Dealer Cost$36,342

Est. Invoice$37,553

Holdback (est.)$1,211

MSRP (Sticker)$40,380

Asking Price$38,977

Markup-$1,403

Est. Dealer Margin on This Car$2,635

Percentile25% of inventory is priced lower

Days on Lot53 days

What Others Paid (Last 30 Days)

Cars Sold1199

Avg Markup-$1,202

Median Markup-$1,185

Best Deal-$1,775

Worst Deal-$743

% Sold Below MSRP100%

Avg Days to Sell34 days

Dealer Profile

Inventory139 vehicles

Avg Markup (All Models)-$1,060

Avg Markup (Sportage)-$1,005

% Below MSRP100%

Avg Days to Sell25 days

Avg Sold Markup-$1,048

Cheaper Sportage SX Prestige Inventory

Tom Dolan's Reno KiaReno, NV

-$2,049$40,03553d

Kia of MeridianMeridian, MS

-$1,828$40,56653d

Janesville KiaJanesville, WI

-$1,791$39,66453d

Roseville KiaRoseville, CA

-$1,779$39,54653d

George Gee KiaLiberty Lake, WA

-$1,770$39,21553d

Parkside KiaKnoxville, TN

-$1,760$39,16053d

Crain Kia of BentonvilleBentonville, AR

-$1,755$39,44053d

Power KiaSalem, OR

-$1,754$39,42653d

Roseville KiaRoseville, CA

-$1,743$39,08753d

Walt Massey KiaMccomb, MS

-$1,742$39,36353d