Deal Sheet: 2026 Sportage SX Prestige

Matt Castrucci Kia · Dayton, OH · VIN: 5XYK5CDF2TG423610

Negotiation Guide

Opening Offer

$37,149

Fair Price

$38,649

Walk Away Above

$39,362

• Recent buyers paid ~$1,206 below MSRP
• Sitting 48 days (avg 31) — extra leverage

Price Breakdown

Est. Dealer Cost$36,068

Est. Invoice$37,270

Holdback (est.)$1,202

MSRP (Sticker)$40,075

Asking Price$38,676

Markup-$1,399

Est. Dealer Margin on This Car$2,609

Percentile25% of inventory is priced lower

Days on Lot48 days

What Others Paid (Last 30 Days)

Cars Sold996

Avg Markup-$1,206

Median Markup-$1,183

Best Deal-$1,793

Worst Deal-$743

% Sold Below MSRP100%

Avg Days to Sell31 days

Dealer Profile

Inventory213 vehicles

Avg Markup (All Models)-$1,189

Avg Markup (Sportage)-$1,112

% Below MSRP100%

Avg Days to Sell19 days

Avg Sold Markup-$1,136

Cheaper Sportage SX Prestige Inventory

Tom Dolan's Reno KiaReno, NV

-$2,049$40,03548d

Kia of MeridianMeridian, MS

-$1,828$40,56648d

Janesville KiaJanesville, WI

-$1,791$39,66448d

Roseville KiaRoseville, CA

-$1,779$39,54648d

George Gee KiaLiberty Lake, WA

-$1,770$39,21548d

Parkside KiaKnoxville, TN

-$1,760$39,16048d

Crain Kia of BentonvilleBentonville, AR

-$1,755$39,44048d

Power KiaSalem, OR

-$1,754$39,42648d

Roseville KiaRoseville, CA

-$1,744$39,09648d

Roseville KiaRoseville, CA

-$1,743$39,08748d