Deal Sheet: 2026 Sportage SX Prestige

Fitzgerald Kia of Annapolis · Annapolis, MD · VIN: 5XYK5CDF1TG440513

Negotiation Guide

Opening Offer

$37,425

Fair Price

$38,925

Walk Away Above

$39,653

• Recent buyers paid ~$1,204 below MSRP
• Sitting 47 days (avg 29) — extra leverage

Price Breakdown

Est. Dealer Cost$36,342

Est. Invoice$37,553

Holdback (est.)$1,211

MSRP (Sticker)$40,380

Asking Price$38,977

Markup-$1,403

Est. Dealer Margin on This Car$2,635

Percentile25% of inventory is priced lower

Days on Lot47 days

What Others Paid (Last 30 Days)

Cars Sold1124

Avg Markup-$1,204

Median Markup-$1,184

Best Deal-$1,793

Worst Deal-$743

% Sold Below MSRP100%

Avg Days to Sell29 days

Dealer Profile

Inventory101 vehicles

Avg Markup (All Models)-$733

Avg Markup (Sportage)-$628

% Below MSRP100%

Avg Days to Sell19 days

Avg Sold Markup-$597

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