Deal Sheet: 2026 Sportage SX Prestige

Steven Kia · Harrisonburg, VA · VIN: 5XYK5CDF1TG431200

Negotiation Guide

Opening Offer

$37,580

Fair Price

$39,080

Walk Away Above

$39,807

• Recent buyers paid ~$1,204 below MSRP
• Sitting 47 days (avg 29) — extra leverage

Price Breakdown

Est. Dealer Cost$36,482

Est. Invoice$37,698

Holdback (est.)$1,216

MSRP (Sticker)$40,535

Asking Price$39,106

Markup-$1,429

Est. Dealer Margin on This Car$2,625

Percentile19% of inventory is priced lower

Days on Lot47 days

What Others Paid (Last 30 Days)

Cars Sold1124

Avg Markup-$1,204

Median Markup-$1,184

Best Deal-$1,793

Worst Deal-$743

% Sold Below MSRP100%

Avg Days to Sell29 days

Dealer Profile

Inventory156 vehicles

Avg Markup (All Models)-$1,109

Avg Markup (Sportage)-$1,020

% Below MSRP100%

Avg Days to Sell22 days

Avg Sold Markup-$1,203

Cheaper Sportage SX Prestige Inventory

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Roseville KiaRoseville, CA

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