Deal Sheet: 2026 Sportage SX Prestige

Russ Darrow Madison Kia · Madison, WI · VIN: 5XYK5CDF0TG453723

This Is Already a Great Deal

Opening Offer

$37,677

Asking Price

$38,842

Max Price

$38,842

• Recent buyers paid ~$1,206 below MSRP
• Asking price is already $232 below what others pay — great deal

Price Breakdown

Est. Dealer Cost$36,252

Est. Invoice$37,460

Holdback (est.)$1,208

MSRP (Sticker)$40,280

Asking Price$38,842

Markup-$1,438

Est. Dealer Margin on This Car$2,590

Percentile16% of inventory is priced lower

Days on Lot16 days

What Others Paid (Last 30 Days)

Cars Sold996

Avg Markup-$1,206

Median Markup-$1,183

Best Deal-$1,793

Worst Deal-$743

% Sold Below MSRP100%

Avg Days to Sell31 days

Dealer Profile

Inventory342 vehicles

Avg Markup (All Models)-$1,305

Avg Markup (Sportage)-$1,084

% Below MSRP39%

Avg Days to Sell33 days

Avg Sold Markup-$1,341

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