Deal Sheet: 2026 Sportage SX Prestige

McGovern Kia of Norwood · Norwood, MA · VIN: 5XYK5CDF0TG356280

Negotiation Guide

Opening Offer

$37,345

Fair Price

$38,845

Walk Away Above

$39,552

• Recent buyers paid ~$1,202 below MSRP
• Sitting 52 days (avg 34) — extra leverage

Price Breakdown

Est. Dealer Cost$36,234

Est. Invoice$37,442

Holdback (est.)$1,208

MSRP (Sticker)$40,260

Asking Price$39,039

Markup-$1,221

Est. Dealer Margin on This Car$2,805

Percentile42% of inventory is priced lower

Days on Lot52 days

What Others Paid (Last 30 Days)

Cars Sold1199

Avg Markup-$1,202

Median Markup-$1,185

Best Deal-$1,775

Worst Deal-$743

% Sold Below MSRP100%

Avg Days to Sell34 days

Dealer Profile

Inventory398 vehicles

Avg Markup (All Models)-$895

Avg Markup (Sportage)-$725

% Below MSRP50%

Avg Days to Sell28 days

Avg Sold Markup-$917

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