Deal Sheet: 2026 Sportage SX Prestige

H & H Kia · Papillion, NE · VIN: 5XYK53DFXTG443720

Negotiation Guide

Opening Offer

$36,047

Fair Price

$37,547

Walk Away Above

$38,251

• Recent buyers paid ~$1,202 below MSRP
• Sitting 52 days (avg 34) — extra leverage

Price Breakdown

Est. Dealer Cost$35,060

Est. Invoice$36,228

Holdback (est.)$1,169

MSRP (Sticker)$38,955

Asking Price$37,551

Markup-$1,404

Est. Dealer Margin on This Car$2,492

Percentile23% of inventory is priced lower

Days on Lot52 days

What Others Paid (Last 30 Days)

Cars Sold1199

Avg Markup-$1,202

Median Markup-$1,185

Best Deal-$1,775

Worst Deal-$743

% Sold Below MSRP100%

Avg Days to Sell34 days

Dealer Profile

Inventory685 vehicles

Avg Markup (All Models)-$1,150

Avg Markup (Sportage)-$994

% Below MSRP62%

Avg Days to Sell35 days

Avg Sold Markup-$1,208

Cheaper Sportage SX Prestige Inventory

Tom Dolan's Reno KiaReno, NV

-$2,049$40,03552d

Kia of MeridianMeridian, MS

-$1,828$40,56652d

Janesville KiaJanesville, WI

-$1,791$39,66452d

Roseville KiaRoseville, CA

-$1,779$39,54652d

George Gee KiaLiberty Lake, WA

-$1,770$39,21552d

Parkside KiaKnoxville, TN

-$1,760$39,16052d

Crain Kia of BentonvilleBentonville, AR

-$1,755$39,44052d

Power KiaSalem, OR

-$1,754$39,42652d

Roseville KiaRoseville, CA

-$1,743$39,08752d

Walt Massey KiaMccomb, MS

-$1,742$39,36352d