Deal Sheet: 2026 Sportage SX Prestige

Matt Castrucci Kia · Dayton, OH · VIN: 5XYK53DFXTG437562

Negotiation Guide

Opening Offer

$35,637

Fair Price

$37,137

Walk Away Above

$37,858

• Recent buyers paid ~$1,204 below MSRP
• Sitting 47 days (avg 29) — extra leverage

Price Breakdown

Est. Dealer Cost$34,722

Est. Invoice$35,879

Holdback (est.)$1,157

MSRP (Sticker)$38,580

Asking Price$37,240

Markup-$1,340

Est. Dealer Margin on This Car$2,518

Percentile36% of inventory is priced lower

Days on Lot47 days

What Others Paid (Last 30 Days)

Cars Sold1124

Avg Markup-$1,204

Median Markup-$1,184

Best Deal-$1,793

Worst Deal-$743

% Sold Below MSRP100%

Avg Days to Sell29 days

Dealer Profile

Inventory213 vehicles

Avg Markup (All Models)-$1,189

Avg Markup (Sportage)-$1,112

% Below MSRP100%

Avg Days to Sell19 days

Avg Sold Markup-$1,136

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