Deal Sheet: 2026 Sportage SX Prestige

Rosen Kia · Milwaukee, WI · VIN: 5XYK53DF9TG444647

Negotiation Guide

Opening Offer

$36,115

Fair Price

$37,615

Walk Away Above

$38,325

• Recent buyers paid ~$1,202 below MSRP
• Sitting 53 days (avg 34) — extra leverage

Price Breakdown

Est. Dealer Cost$35,132

Est. Invoice$36,303

Holdback (est.)$1,171

MSRP (Sticker)$39,035

Asking Price$37,978

Markup-$1,057

Est. Dealer Margin on This Car$2,847

Percentile55% of inventory is priced lower

Days on Lot53 days

What Others Paid (Last 30 Days)

Cars Sold1199

Avg Markup-$1,202

Median Markup-$1,185

Best Deal-$1,775

Worst Deal-$743

% Sold Below MSRP100%

Avg Days to Sell34 days

Dealer Profile

Inventory314 vehicles

Avg Markup (All Models)-$928

Avg Markup (Sportage)-$794

% Below MSRP53%

Avg Days to Sell36 days

Avg Sold Markup-$985

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