Deal Sheet: 2026 Sportage SX Prestige

Rusty Wallace Kia · Louisville, TN · VIN: 5XYK53DF9TG442364

Negotiation Guide

Opening Offer

$36,035

Fair Price

$37,535

Walk Away Above

$38,245

• Recent buyers paid ~$1,206 below MSRP
• Sitting 48 days (avg 31) — extra leverage

Price Breakdown

Est. Dealer Cost$35,060

Est. Invoice$36,228

Holdback (est.)$1,169

MSRP (Sticker)$38,955

Asking Price$37,551

Markup-$1,404

Est. Dealer Margin on This Car$2,492

Percentile23% of inventory is priced lower

Days on Lot48 days

What Others Paid (Last 30 Days)

Cars Sold996

Avg Markup-$1,206

Median Markup-$1,183

Best Deal-$1,793

Worst Deal-$743

% Sold Below MSRP100%

Avg Days to Sell31 days

Dealer Profile

Inventory292 vehicles

Avg Markup (All Models)-$1,312

Avg Markup (Sportage)-$1,064

% Below MSRP59%

Avg Days to Sell29 days

Avg Sold Markup-$1,279

Cheaper Sportage SX Prestige Inventory

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