Deal Sheet: 2026 Sportage SX Prestige

Matt Castrucci Kia · Dayton, OH · VIN: 5XYK53DF9TG428108

Negotiation Guide

Opening Offer

$35,170

Fair Price

$36,670

Walk Away Above

$37,377

• Recent buyers paid ~$1,206 below MSRP
• Sitting 48 days (avg 31) — extra leverage

Price Breakdown

Est. Dealer Cost$34,277

Est. Invoice$35,419

Holdback (est.)$1,143

MSRP (Sticker)$38,085

Asking Price$36,781

Markup-$1,304

Est. Dealer Margin on This Car$2,505

Percentile40% of inventory is priced lower

Days on Lot48 days

What Others Paid (Last 30 Days)

Cars Sold996

Avg Markup-$1,206

Median Markup-$1,183

Best Deal-$1,793

Worst Deal-$743

% Sold Below MSRP100%

Avg Days to Sell31 days

Dealer Profile

Inventory213 vehicles

Avg Markup (All Models)-$1,189

Avg Markup (Sportage)-$1,112

% Below MSRP100%

Avg Days to Sell19 days

Avg Sold Markup-$1,136

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