Deal Sheet: 2026 Sportage SX Prestige

Rusty Wallace Kia Morristown · Morristown, TN · VIN: 5XYK53DF9TG417691

This Is Already a Great Deal

Opening Offer

$35,995

Asking Price

$37,108

Max Price

$37,108

• Recent buyers paid ~$1,203 below MSRP
• Asking price is already $169 below what others pay — great deal

Price Breakdown

Est. Dealer Cost$34,632

Est. Invoice$35,786

Holdback (est.)$1,154

MSRP (Sticker)$38,480

Asking Price$37,108

Markup-$1,372

Est. Dealer Margin on This Car$2,476

Percentile28% of inventory is priced lower

Days on Lot49 days

What Others Paid (Last 30 Days)

Cars Sold1155

Avg Markup-$1,203

Median Markup-$1,179

Best Deal-$1,793

Worst Deal-$743

% Sold Below MSRP100%

Avg Days to Sell33 days

Dealer Profile

Inventory103 vehicles

Avg Markup (All Models)-$1,137

Avg Markup (Sportage)-$992

% Below MSRP100%

Avg Days to Sell24 days

Avg Sold Markup-$1,215

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