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Deal Sheet: 2026 Sportage SX Prestige
University Kia · Huntsville, AL · VIN: 5XYK53DF9TG382179
This Is Already a Great Deal
Opening Offer
$35,830
Asking Price
$36,938
Max Price
$36,938
- • Recent buyers paid ~$1,206 below MSRP
- • Sitting 48 days (avg 31) — extra leverage
- • Asking price is already $165 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$34,668
Est. Invoice$35,824
Holdback (est.)$1,156
MSRP (Sticker)$38,520
Asking Price$36,938
Markup-$1,582
Est. Dealer Margin on This Car$2,270
Percentile4% of inventory is priced lower
Days on Lot48 days
What Others Paid (Last 30 Days)
Cars Sold996
Avg Markup-$1,206
Median Markup-$1,183
Best Deal-$1,793
Worst Deal-$743
% Sold Below MSRP100%
Avg Days to Sell31 days
Dealer Profile
Inventory389 vehicles
Avg Markup (All Models)-$1,073
Avg Markup (Sportage)-$1,116
% Below MSRP100%
Avg Days to Sell16 days
Avg Sold Markup-$1,040
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