Deal Sheet: 2026 Sportage SX Prestige

Kia of Rainbow City · Rainbow City, AL · VIN: 5XYK53DF9TG368637

This Is Already a Great Deal

Opening Offer

$36,207

Asking Price

$37,327

Max Price

$37,327

• Recent buyers paid ~$1,203 below MSRP
• Asking price is already $410 below what others pay — great deal

Price Breakdown

Est. Dealer Cost$35,046

Est. Invoice$36,214

Holdback (est.)$1,168

MSRP (Sticker)$38,940

Asking Price$37,327

Markup-$1,613

Est. Dealer Margin on This Car$2,281

Percentile3% of inventory is priced lower

Days on Lot49 days

What Others Paid (Last 30 Days)

Cars Sold1155

Avg Markup-$1,203

Median Markup-$1,179

Best Deal-$1,793

Worst Deal-$743

% Sold Below MSRP100%

Avg Days to Sell33 days

Dealer Profile

Inventory161 vehicles

Avg Markup (All Models)-$1,056

Avg Markup (Sportage)-$905

% Below MSRP100%

Avg Days to Sell22 days

Avg Sold Markup-$1,035

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