Deal Sheet: 2026 Sportage SX Prestige

Federico Kia · Wood River, IL · VIN: 5XYK53DF9TG353457

Negotiation Guide

Opening Offer

$36,214

Fair Price

$37,714

Walk Away Above

$38,425

• Recent buyers paid ~$1,206 below MSRP
• Sitting 48 days (avg 31) — extra leverage

Price Breakdown

Est. Dealer Cost$35,222

Est. Invoice$36,396

Holdback (est.)$1,174

MSRP (Sticker)$39,135

Asking Price$37,861

Markup-$1,274

Est. Dealer Margin on This Car$2,640

Percentile41% of inventory is priced lower

Days on Lot48 days

What Others Paid (Last 30 Days)

Cars Sold996

Avg Markup-$1,206

Median Markup-$1,183

Best Deal-$1,793

Worst Deal-$743

% Sold Below MSRP100%

Avg Days to Sell31 days

Dealer Profile

Inventory162 vehicles

Avg Markup (All Models)-$772

Avg Markup (Sportage)-$796

% Below MSRP100%

Avg Days to Sell20 days

Avg Sold Markup-$845

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