Deal Sheet: 2026 Sportage SX Prestige

Ourisman Kia of Bethesda · Bethesda, MD · VIN: 5XYK53DF8TG447491

Negotiation Guide

Opening Offer

$36,622

Fair Price

$38,122

Walk Away Above

$38,724

• Recent buyers paid ~$1,203 below MSRP

Price Breakdown

Est. Dealer Cost$35,393

Est. Invoice$36,572

Holdback (est.)$1,180

MSRP (Sticker)$39,325

Asking Price$38,222

Markup-$1,103

Est. Dealer Margin on This Car$2,830

Percentile50% of inventory is priced lower

Days on Lot31 days

What Others Paid (Last 30 Days)

Cars Sold1155

Avg Markup-$1,203

Median Markup-$1,179

Best Deal-$1,793

Worst Deal-$743

% Sold Below MSRP100%

Avg Days to Sell33 days

Dealer Profile

Inventory195 vehicles

Avg Markup (All Models)-$883

Avg Markup (Sportage)-$692

% Below MSRP100%

Avg Days to Sell18 days

Avg Sold Markup-$1,071

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