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Deal Sheet: 2026 Sportage SX Prestige
University Kia · Huntsville, AL · VIN: 5XYK53DF8TG411719
This Is Already a Great Deal
Opening Offer
$36,605
Asking Price
$37,737
Max Price
$37,737
- • Recent buyers paid ~$1,206 below MSRP
- • Sitting 48 days (avg 31) — extra leverage
- • Asking price is already $7 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$35,249
Est. Invoice$36,423
Holdback (est.)$1,175
MSRP (Sticker)$39,165
Asking Price$37,737
Markup-$1,428
Est. Dealer Margin on This Car$2,489
Percentile19% of inventory is priced lower
Days on Lot48 days
What Others Paid (Last 30 Days)
Cars Sold996
Avg Markup-$1,206
Median Markup-$1,183
Best Deal-$1,793
Worst Deal-$743
% Sold Below MSRP100%
Avg Days to Sell31 days
Dealer Profile
Inventory389 vehicles
Avg Markup (All Models)-$1,073
Avg Markup (Sportage)-$1,116
% Below MSRP100%
Avg Days to Sell16 days
Avg Sold Markup-$1,040
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