Deal Sheet: 2026 Sportage SX Prestige

Kia of East Hartford · East Hartford, CT · VIN: 5XYK53DF7TG447935

Negotiation Guide

Opening Offer

$35,907

Fair Price

$37,407

Walk Away Above

$38,009

• Recent buyers paid ~$1,203 below MSRP

Price Breakdown

Est. Dealer Cost$34,749

Est. Invoice$35,907

Holdback (est.)$1,158

MSRP (Sticker)$38,610

Asking Price$37,574

Markup-$1,036

Est. Dealer Margin on This Car$2,825

Percentile59% of inventory is priced lower

Days on Lot39 days

What Others Paid (Last 30 Days)

Cars Sold1155

Avg Markup-$1,203

Median Markup-$1,179

Best Deal-$1,793

Worst Deal-$743

% Sold Below MSRP100%

Avg Days to Sell33 days

Dealer Profile

Inventory135 vehicles

Avg Markup (All Models)-$815

Avg Markup (Sportage)-$677

% Below MSRP100%

Avg Days to Sell20 days

Avg Sold Markup-$795

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