Deal Sheet: 2026 Sportage SX Prestige

Kia of Daphne · Daphne, AL · VIN: 5XYK53DF7TG442511

Negotiation Guide

Opening Offer

$36,009

Fair Price

$37,509

Walk Away Above

$38,232

• Recent buyers paid ~$1,204 below MSRP
• Sitting 47 days (avg 29) — extra leverage

Price Breakdown

Est. Dealer Cost$35,060

Est. Invoice$36,228

Holdback (est.)$1,169

MSRP (Sticker)$38,955

Asking Price$37,551

Markup-$1,404

Est. Dealer Margin on This Car$2,492

Percentile23% of inventory is priced lower

Days on Lot47 days

What Others Paid (Last 30 Days)

Cars Sold1124

Avg Markup-$1,204

Median Markup-$1,184

Best Deal-$1,793

Worst Deal-$743

% Sold Below MSRP100%

Avg Days to Sell29 days

Dealer Profile

Inventory166 vehicles

Avg Markup (All Models)-$1,102

Avg Markup (Sportage)-$1,082

% Below MSRP100%

Avg Days to Sell17 days

Avg Sold Markup-$1,154

Cheaper Sportage SX Prestige Inventory

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-$2,049$40,03547d

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-$1,828$40,56647d

Janesville KiaJanesville, WI

-$1,791$39,66447d

Roseville KiaRoseville, CA

-$1,779$39,54647d

George Gee KiaLiberty Lake, WA

-$1,770$39,21547d

Parkside KiaKnoxville, TN

-$1,760$39,16047d

Crain Kia of BentonvilleBentonville, AR

-$1,755$39,44047d

Power KiaSalem, OR

-$1,754$39,42647d

Roseville KiaRoseville, CA

-$1,744$39,09647d

Roseville KiaRoseville, CA

-$1,743$39,08747d