Deal Sheet: 2026 Sportage SX Prestige

Russ Darrow Kia Waukesha · Waukesha, WI · VIN: 5XYK53DF7TG431587

Negotiation Guide

Opening Offer

$35,383

Fair Price

$36,883

Walk Away Above

$37,484

• Recent buyers paid ~$1,202 below MSRP

Price Breakdown

Est. Dealer Cost$34,277

Est. Invoice$35,419

Holdback (est.)$1,143

MSRP (Sticker)$38,085

Asking Price$37,131

Markup-$954

Est. Dealer Margin on This Car$2,855

Percentile79% of inventory is priced lower

Days on Lot51 days

What Others Paid (Last 30 Days)

Cars Sold1199

Avg Markup-$1,202

Median Markup-$1,185

Best Deal-$1,775

Worst Deal-$743

% Sold Below MSRP100%

Avg Days to Sell34 days

Dealer Profile

Inventory104 vehicles

Avg Markup (All Models)-$936

Avg Markup (Sportage)-$745

% Below MSRP100%

Avg Days to Sell22 days

Avg Sold Markup-$1,074

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