Deal Sheet: 2026 Sportage SX Prestige

Kia of Columbia · Columbia, MO · VIN: 5XYK53DF7TG428009

Negotiation Guide

Opening Offer

$35,190

Fair Price

$36,690

Walk Away Above

$37,397

• Recent buyers paid ~$1,206 below MSRP
• Sitting 48 days (avg 31) — extra leverage

Price Breakdown

Est. Dealer Cost$34,295

Est. Invoice$35,438

Holdback (est.)$1,143

MSRP (Sticker)$38,105

Asking Price$36,797

Markup-$1,308

Est. Dealer Margin on This Car$2,503

Percentile38% of inventory is priced lower

Days on Lot48 days

What Others Paid (Last 30 Days)

Cars Sold996

Avg Markup-$1,206

Median Markup-$1,183

Best Deal-$1,793

Worst Deal-$743

% Sold Below MSRP100%

Avg Days to Sell31 days

Dealer Profile

Inventory260 vehicles

Avg Markup (All Models)-$1,245

Avg Markup (Sportage)-$1,019

% Below MSRP100%

Avg Days to Sell25 days

Avg Sold Markup-$1,159

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