Deal Sheet: 2026 Sportage SX Prestige

Flow Kia of Charlottesville · Charlottesville, VA · VIN: 5XYK53DF7TG423960

Negotiation Guide

Opening Offer

$35,517

Fair Price

$37,017

Walk Away Above

$37,739

• Recent buyers paid ~$1,204 below MSRP
• Sitting 47 days (avg 29) — extra leverage

Price Breakdown

Est. Dealer Cost$34,614

Est. Invoice$35,768

Holdback (est.)$1,154

MSRP (Sticker)$38,460

Asking Price$37,092

Markup-$1,368

Est. Dealer Margin on This Car$2,478

Percentile30% of inventory is priced lower

Days on Lot47 days

What Others Paid (Last 30 Days)

Cars Sold1124

Avg Markup-$1,204

Median Markup-$1,184

Best Deal-$1,793

Worst Deal-$743

% Sold Below MSRP100%

Avg Days to Sell29 days

Dealer Profile

Inventory217 vehicles

Avg Markup (All Models)-$1,326

Avg Markup (Sportage)-$1,098

% Below MSRP33%

Avg Days to Sell31 days

Avg Sold Markup-$1,322

Cheaper Sportage SX Prestige Inventory

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Roseville KiaRoseville, CA

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