Deal Sheet: 2026 Sportage SX Prestige

Gossett Kia · Memphis, TN · VIN: 5XYK53DF7TG419598

Negotiation Guide

Opening Offer

$36,163

Fair Price

$37,663

Walk Away Above

$38,387

• Recent buyers paid ~$1,204 below MSRP
• Sitting 47 days (avg 29) — extra leverage

Price Breakdown

Est. Dealer Cost$35,199

Est. Invoice$36,372

Holdback (est.)$1,173

MSRP (Sticker)$39,110

Asking Price$37,680

Markup-$1,430

Est. Dealer Margin on This Car$2,481

Percentile18% of inventory is priced lower

Days on Lot47 days

What Others Paid (Last 30 Days)

Cars Sold1124

Avg Markup-$1,204

Median Markup-$1,184

Best Deal-$1,793

Worst Deal-$743

% Sold Below MSRP100%

Avg Days to Sell29 days

Dealer Profile

Inventory174 vehicles

Avg Markup (All Models)-$1,134

Avg Markup (Sportage)-$1,107

% Below MSRP100%

Avg Days to Sell19 days

Avg Sold Markup-$1,226

Cheaper Sportage SX Prestige Inventory

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-$1,760$39,16047d

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-$1,755$39,44047d

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-$1,754$39,42647d

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Roseville KiaRoseville, CA

-$1,743$39,08747d