Deal Sheet: 2026 Sportage SX Prestige

Bergstrom Kia of Oshkosh · Oshkosh, WI · VIN: 5XYK53DF7TG382360

This Is Already a Great Deal

Opening Offer

$35,928

Asking Price

$37,039

Max Price

$37,039

• Recent buyers paid ~$1,202 below MSRP
• Asking price is already $344 below what others pay — great deal

Price Breakdown

Est. Dealer Cost$34,727

Est. Invoice$35,884

Holdback (est.)$1,158

MSRP (Sticker)$38,585

Asking Price$37,039

Markup-$1,546

Est. Dealer Margin on This Car$2,313

Percentile6% of inventory is priced lower

Days on Lot51 days

What Others Paid (Last 30 Days)

Cars Sold1199

Avg Markup-$1,202

Median Markup-$1,185

Best Deal-$1,775

Worst Deal-$743

% Sold Below MSRP100%

Avg Days to Sell34 days

Dealer Profile

Inventory99 vehicles

Avg Markup (All Models)-$1,169

Avg Markup (Sportage)-$1,004

% Below MSRP100%

Avg Days to Sell26 days

Avg Sold Markup-$1,264

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