Deal Sheet: 2026 Sportage SX Prestige

Willowbrook Kia · Willowbrook, IL · VIN: 5XYK53DF7TG382035

Negotiation Guide

Opening Offer

$36,503

Fair Price

$38,003

Walk Away Above

$38,714

• Recent buyers paid ~$1,206 below MSRP
• Sitting 48 days (avg 31) — extra leverage

Price Breakdown

Est. Dealer Cost$35,483

Est. Invoice$36,665

Holdback (est.)$1,183

MSRP (Sticker)$39,425

Asking Price$38,111

Markup-$1,314

Est. Dealer Margin on This Car$2,629

Percentile38% of inventory is priced lower

Days on Lot48 days

What Others Paid (Last 30 Days)

Cars Sold996

Avg Markup-$1,206

Median Markup-$1,183

Best Deal-$1,793

Worst Deal-$743

% Sold Below MSRP100%

Avg Days to Sell31 days

Dealer Profile

Inventory240 vehicles

Avg Markup (All Models)-$764

Avg Markup (Sportage)-$645

% Below MSRP100%

Avg Days to Sell20 days

Avg Sold Markup-$756

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