Deal Sheet: 2026 Sportage SX Prestige

Dean McCrary Kia · Hattiesburg, MS · VIN: 5XYK53DF6TG442273

Negotiation Guide

Opening Offer

$35,559

Fair Price

$37,059

Walk Away Above

$37,759

• Recent buyers paid ~$1,203 below MSRP
• Sitting 50 days (avg 33) — extra leverage

Price Breakdown

Est. Dealer Cost$34,614

Est. Invoice$35,768

Holdback (est.)$1,154

MSRP (Sticker)$38,460

Asking Price$37,092

Markup-$1,368

Est. Dealer Margin on This Car$2,478

Percentile30% of inventory is priced lower

Days on Lot50 days

What Others Paid (Last 30 Days)

Cars Sold1155

Avg Markup-$1,203

Median Markup-$1,179

Best Deal-$1,793

Worst Deal-$743

% Sold Below MSRP100%

Avg Days to Sell33 days

Dealer Profile

Inventory168 vehicles

Avg Markup (All Models)-$1,076

Avg Markup (Sportage)-$978

% Below MSRP100%

Avg Days to Sell23 days

Avg Sold Markup-$1,042

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