Deal Sheet: 2026 Sportage SX Prestige

Kia of Lexington · Nicholasville, KY · VIN: 5XYK53DF6TG430267

Negotiation Guide

Opening Offer

$35,543

Fair Price

$37,043

Walk Away Above

$37,751

• Recent buyers paid ~$1,202 below MSRP
• Sitting 53 days (avg 34) — extra leverage

Price Breakdown

Est. Dealer Cost$34,614

Est. Invoice$35,768

Holdback (est.)$1,154

MSRP (Sticker)$38,460

Asking Price$37,092

Markup-$1,368

Est. Dealer Margin on This Car$2,478

Percentile30% of inventory is priced lower

Days on Lot53 days

What Others Paid (Last 30 Days)

Cars Sold1199

Avg Markup-$1,202

Median Markup-$1,185

Best Deal-$1,775

Worst Deal-$743

% Sold Below MSRP100%

Avg Days to Sell34 days

Dealer Profile

Inventory711 vehicles

Avg Markup (All Models)-$1,176

Avg Markup (Sportage)-$1,009

% Below MSRP46%

Avg Days to Sell36 days

Avg Sold Markup-$1,165

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