Deal Sheet: 2026 Sportage SX Prestige

Sansone Jr's Keyport Kia · Keyport, NJ · VIN: 5XYK53DF4TG448752

Negotiation Guide

Opening Offer

$36,243

Fair Price

$37,743

Walk Away Above

$38,466

• Recent buyers paid ~$1,204 below MSRP
• Sitting 47 days (avg 29) — extra leverage

Price Breakdown

Est. Dealer Cost$35,271

Est. Invoice$36,447

Holdback (est.)$1,176

MSRP (Sticker)$39,190

Asking Price$38,108

Markup-$1,082

Est. Dealer Margin on This Car$2,837

Percentile53% of inventory is priced lower

Days on Lot47 days

What Others Paid (Last 30 Days)

Cars Sold1124

Avg Markup-$1,204

Median Markup-$1,184

Best Deal-$1,793

Worst Deal-$743

% Sold Below MSRP100%

Avg Days to Sell29 days

Dealer Profile

Inventory234 vehicles

Avg Markup (All Models)-$748

Avg Markup (Sportage)-$633

% Below MSRP100%

Avg Days to Sell21 days

Avg Sold Markup-$796

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