Deal Sheet: 2026 Sportage SX Prestige

Fairfield Kia · Keene, NH · VIN: 5XYK53DF3TG463906

Negotiation Guide

Opening Offer

$35,978

Fair Price

$37,478

Walk Away Above

$38,079

• Recent buyers paid ~$1,202 below MSRP

Price Breakdown

Est. Dealer Cost$34,812

Est. Invoice$35,972

Holdback (est.)$1,160

MSRP (Sticker)$38,680

Asking Price$37,692

Markup-$988

Est. Dealer Margin on This Car$2,880

Percentile72% of inventory is priced lower

Days on Lot1 days

What Others Paid (Last 30 Days)

Cars Sold1199

Avg Markup-$1,202

Median Markup-$1,185

Best Deal-$1,775

Worst Deal-$743

% Sold Below MSRP100%

Avg Days to Sell34 days

Dealer Profile

Inventory66 vehicles

Avg Markup (All Models)-$814

Avg Markup (Sportage)-$645

% Below MSRP100%

Avg Days to Sell22 days

Avg Sold Markup-$826

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