Deal Sheet: 2026 Sportage SX Prestige

Gossett Kia South · Memphis, TN · VIN: 5XYK53DF3TG415046

Negotiation Guide

Opening Offer

$35,697

Fair Price

$37,197

Walk Away Above

$37,906

• Recent buyers paid ~$1,206 below MSRP
• Sitting 48 days (avg 31) — extra leverage

Price Breakdown

Est. Dealer Cost$34,754

Est. Invoice$35,912

Holdback (est.)$1,158

MSRP (Sticker)$38,615

Asking Price$37,221

Markup-$1,394

Est. Dealer Margin on This Car$2,468

Percentile26% of inventory is priced lower

Days on Lot48 days

What Others Paid (Last 30 Days)

Cars Sold996

Avg Markup-$1,206

Median Markup-$1,183

Best Deal-$1,793

Worst Deal-$743

% Sold Below MSRP100%

Avg Days to Sell31 days

Dealer Profile

Inventory309 vehicles

Avg Markup (All Models)-$965

Avg Markup (Sportage)-$1,071

% Below MSRP100%

Avg Days to Sell20 days

Avg Sold Markup-$947

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