Deal Sheet: 2026 Sportage SX Prestige

Diehl Kia of Massillon · Massillon, OH · VIN: 5XYK53DF3TG372263

Negotiation Guide

Opening Offer

$35,816

Fair Price

$37,316

Walk Away Above

$38,038

• Recent buyers paid ~$1,204 below MSRP
• Sitting 47 days (avg 29) — extra leverage

Price Breakdown

Est. Dealer Cost$34,884

Est. Invoice$36,047

Holdback (est.)$1,163

MSRP (Sticker)$38,760

Asking Price$37,540

Markup-$1,220

Est. Dealer Margin on This Car$2,656

Percentile43% of inventory is priced lower

Days on Lot47 days

What Others Paid (Last 30 Days)

Cars Sold1124

Avg Markup-$1,204

Median Markup-$1,184

Best Deal-$1,793

Worst Deal-$743

% Sold Below MSRP100%

Avg Days to Sell29 days

Dealer Profile

Inventory293 vehicles

Avg Markup (All Models)-$691

Avg Markup (Sportage)-$599

% Below MSRP100%

Avg Days to Sell23 days

Avg Sold Markup-$767

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